We put beauty above everything

The beauty and salon industry, one of the fastest growing business branch with a huge base of consumers entering it every year at a high rate. With an increase in the number of households upgrading to a higher consumption lifestyle. There is an accelerated growth in the indian beauty space. Branded salons have emerged as a key growth constituent. Growing affluence has resulted in increased experimentation and the desire to look better. This has accelerated the growth of beauty products and services "and salons are at the centre of that growth".